Its 2024 and one of the most important things that Shopify site owners need to get used to, is to add videos to Shopify in the form of shoppable videos. This single feature is differentiating winners from laggards in a video-first economy.
For Shopify store owners, integrating videos into your product marketing strategy can significantly boost sales and engagement and be the X factor that differentiates you from the competition.
This article will provide a comprehensive guide on how to maximize your Shopify sales by adding videos into Shopify and maximizing their conversion and engagement impact.
Technologies like Videeo for Shopify enable seamless integration of interactive videos that automatically appear on the right product pages. These videos showcase products in action, adding a layer of engagement that transforms online shopping, making it more interactive and convenient.
Whether you’re a seasoned e-commerce veteran or a budding entrepreneur, you’ll find valuable insights and practical tips to leverage this powerful tool.
How to Add Videos To Shopify
Integrating videos into your Shopify store is a fairly straightforward process. However, to maximize the potential of videos within Shopify, it’s crucial to make the videos context aware and shoppable.
Add Videos into your Shopify PDP page using Shopify Tools
First Let’s explore how to upload videos on Shopify with it’s built in tools
Here is a Step-by-Step Guide to Uploading Videos into Shopify
- Â First, log into your Shopify admin panel
- Â Navigate to the product page where you want to add the video.
- In the ‘Media’ section, click ‘Add media’ and select your video file.
- Â Once uploaded, you can add a description and alt text to the video.
- Finally, click ‘Save’ to finalize the upload.
This simple 5 step process enables you to upload videos into your product catalog in Shopify. With this process, anyone can use explainer videos as part of the image gallery attached to each product. When users scroll through the images they will discover the video to get a more engaged view. However, some inherent issues here are:
- since the videos are being hosted by your Shopify site, this will make your site load slowers
- customers would have to click on the play button to play the video
- the videos are not shoppable on their own (there is no clickable overlay)
Add Videos to Shopify Homepage & PDP Pages using Videeo
Videeo is an innovative and simple way to upload videos to Shopify and make them automatically shoppable.Â
Here is how it works:
- You upload videos to the Popclips interface within the Videeo App installed on your Shopify store
- Once uploaded, you can then tag up to 5 products from your inventory on each video
- The tagged products show up as beautiful semi-transparent buttons floating on top of the videos
- Videos uploaded to shopify using Videeo App automatically show up on the product detail pages. So you don’t have to upload videos to multiple product pages (saving hours of time)
- Videos also appear in a TikTok like swipe-up shoppable feed on your Shopify website. Each video in the feed has on-video shopping overlays.
- You can also create a mobile app for your Shopify website using Video, where these uploaded videos will show up in a TikTok like shoppable feed.
Maximizing value from Videos for Shopify
Creating shoppable videos that ‘stop the scroll’ and captivate your audience requires careful planning and execution.
Your videos should not only showcase your products but also engage viewers and encourage them to make a purchase at that very moment.
Let’s delve into the key elements of engaging video content, the role of storytelling and product demonstration, and legal considerations.
Key Elements of Engaging Video Content
- Visual Appeal: Firstly, your video has to be visually appealing. High-quality visuals can significantly enhance the viewer’s perception of your brand and product
- Conciseness: Ensure your video is concise and delivers a clear message without being overtly long or repetitive
- Authentic Storytelling: Authenticity can make your shoppable videos more relatable and engaging.Try to weave a personal narrative around your product that resonates with your target audience
- Product Demonstration: Displaying stylishly accessorized clothing is like garnishing a tasty dish to enhance its appeal. For gadgets, demonstrating them in action highlights their features and benefits, boosting viewer confidence and prompting instant purchases.
Legal and Copyright Considerations
When creating shoppable videos, it’s crucial to respect copyright laws.
Ensure you have the necessary permissions for any third-party content used in your videos.
Producing Shoppable Videos
Producing shoppable videos at scale is no mean feat. It takes hours of shooting, editing and refining to make sure that you can create videos that meet all the key elements we listed in the previous section.
One of the biggest hurdles is post production where you need to make sure that your shoppable videos are properly edited and subtitled to perfection, and it is a very important shoppable video success factor because many customers will be browsing your website or mobile app with their phone on silent mode.
Platforms like Videeo make the use of AI to make at-scale shoppable video creation super easy and convenient. Using Videeo’s AI features, you can leave all the editing, active subtitling and optimum viral content creation to a platform that has been trained on millions of hours of videos. On an average these AI features save 1 to 2 hours of work per video – adding up to 1000’s of hours of time and resource saving per month.
Using Videos for Maximum Impact
Once you’ve uploaded shoppable videos to your Shopify store, the next step is to maximize their impact on your sales
- Context Appropriate Video Placement
- Using Videos in Messaging
- Using Videos to increase time spent on site
- Using Videos to Increase cart sizes
Integrating Videos into Email Campaigns and Other Marketing Efforts
Measuring Success and Optimizing Your Shopify Video Commerce Strategy
Email campaigns can be another effective way to promote your shoppable videos.
Including videos in your emails can increase engagement and click-through rates.
Don’t forget to integrate your shoppable videos into your other marketing efforts, such as your website and blog, to maximize their impact.
To ensure your shoppable videos are effective, it’s crucial to measure their performance.
This will help you understand what’s working and what needs improvement.
The Role of Analytics in Shoppable Video Performance
Analytics can provide valuable insights into how your shoppable videos are performing and let you improve conversion. They show you metrics like view count, engagement rate, and conversion rate.
A/B testing different videos featuring the same product and looking at comparative analytics will enable you to understand some critical factors:
- What is the right level of production finish vs. authenticity that is driving engagement?
- What kind of hooks are making people ‘stop the scroll’?
- Which one of your video presenters/models are being most effective?
- What is the optimum length of videos that work for your specific type of product and audience combination?
- How to use offers on videos to increase conversion?
- … the list goes on
Using analytics effectively will supercharge your videos and make them a tool to create rocketing sales growth and long term customer loyalty.
Conclusion: You need to Add Videos to Shopify
Video shopping is more than just a trend. It is shaping the future of e-commerce, especially on platforms like Shopify.
With their ability to engage customers, showcase products, and drive sales, they are becoming an essential part of any successful online store.
As technology continues to evolve, we can expect to see even more innovative uses of shoppable videos, further enhancing the online shopping experience. Embrace this powerful tool and stay ahead in the competitive e-commerce landscape.
