Insights into Video Commerce
The Effectiveness of Content Creators in Live Selling to Drive Sales Success Innovative retailers know that live selling is a powerful way to turn traditional
The state of live commerce compared to a traditional e-commerce strategy in today’s transformative retail climate. The digitization of shopping via e-commerce set the tone
Shoppable live video is at the core of modern e-commerce. “Live selling” (or “live shopping”) is when businesses showcase and sell their goods in real
The origin of Instagram started as a clean and simple photo-sharing platform but has since transformed into a social media behemoth, boasting 2 billion monthly
Reaching millennial and Gen Z shoppers is an imperative, albeit perhaps daunting, challenge for today’s retailers. This vibrant generation of content creators has incredible spending
Imagine live selling to your customers. You’re excited to see so many of them attending your live stream. You’ve taken all of the steps to
As the world shifts toward embracing virtual experiences—particularly as the 2020 COVID-19 pandemic forced digital events to replace in-person ones—consumers have become comfortable with turning
If you’ve been selling online for a while, you’re probably tracking your overall sales, individual product sales, and average order value. Another key e-commerce metric
Shifting Shopping Habits The world at large has seen a massive shift toward live streaming, virtual events, and online shopping. Data shows that social media
What is Live Selling? Have you tuned into a TV channel like HSN or QVC, where live hosts engage audiences while describing the benefits of